New York–based storyteller and strategist helping brands across the world define what they stand for and express it through compelling messaging and narratives.
SELECTED WORK
2016––2026
STEVE MADDEN
Tone of voice and copy for Steve Madden, the international footwear brand. Proprietary work—details upon request.
ABOUT
I’m a New York–based storyteller and strategist helping brands define what they stand for and translate that clarity into compelling campaign narratives and scalable messaging systems. Working at the intersection of brand strategy, language, and design, I’ve developed an approach that is equal parts analytical, conceptual, and visual. My work spans campaign concepting, creative direction, naming, and verbal identity.
I believe great creative work evolves with the tools of its time. Over the past year, I’ve partnered with AI engineers to build and scale AI agents that streamline creative workflows, freeing teams to focus on the work that requires the most creative instinct and big-picture thinking.
Additional information and samples upon request: marybdellas@gmail.com.
Selected Clients
J.P. Morgan
Chase
David Yurman
Bloom Brand
Maiden Home
Baggallini
Steve Madden
Ever/Body
Soho Grand
The Roxy Hotel
One High Line
ADEAM
Grand Wailea
Rio Hotel
Shell Bay
Sophie Ratner
Koio
NET-A-PORTER
MR PORTER
The Cut
CR Fashion Book