KOIO

Selected works from my time as Copy & Editorial Director at Koio, a New York–based footwear brand. Additional details and samples upon request.

VERBAL IDENTITY

I created a premium yet approachable tone of voice for Koio, articulated the brand’s core messaging pillars, crafted a new tagline, and refreshed all website and print collateral copy to inject the new identity into every brand touchpoint.

Role
Verbal Identity
Copywriting

Team
Creative Direction: Moira Gilligan
UX/UI Design: José Goicoechea

Year
2022

REGENERATIVE CAMPAIGN

Koio partnered with regenerative farms in Switzerland to create luxury footwear that restores ecosystems. At the time, this was a first-of-its-kind initiative in luxury footwear.

I created a campaign story that sold the sneaker at a price well above Koio’s usual range, at a time when regenerative farming was not yet mainstream. With this campaign, the shoe sold out in three days.

Role
Editorial Direction
Content Strategy
Copywriting

Team
Art & Design: Moira Gilligan
UX/UI Design: José Goicoechea

Year
2022