I’m a New York-based storyteller and strategist with 10 years of experience shaping powerful brand and campaign narratives.

Currently the Copy & Editorial Lead at Maiden Home, I oversee the brand’s verbal identity, including voice, messaging, and copy.

Previously, I developed brand strategies and voices at King & Partners, leading the tone of voice refresh for international brands such as Steve Madden, crafting Ever/Body’s site copy, and creating high-performing content for luxury condominiums and hotels, including the iconic Soho Grand Hotel.

Before King & Partners, I was the Editorial & Copy Director at Koio and a Copywriter at NET-A-PORTER and MR PORTER.

My talents also extend to reporting—find my coverage of fashion and the arts at The Cut and CR Fashion Book.